Visual storytelling isn't just about what's on screen — it's about why it's there. Every shot in this film was a decision. But not every decision made the final cut. Like any production, my shotlist was longer than what you'll see in the final video — some moments just didn't serve the story the way I hoped once they were in the edit. That's part of the process. Here's a breakdown of the eight most significant shots that did make it — and the thinking behind each one moments

Making a film alone is equal parts freedom and chaos. You're the director, the cinematographer, the gaffer, the grip, and the editor — all at once, all day, with no one to hand things off to. That was my reality shooting this Carhartt film, and honestly, I wouldn't have had it any other way. The Prep I shot at my old high school in McIntosh, South Dakota — a location I knew would give me the institutional hallways, bathrooms, and working-class spaces the story needed. Before

Some people work thousands of miles from home — this is their story. And somehow, that story ended up on a stage at the Avalon Event Center in Fargo, North Dakota, winning two ADDYs at the American Advertising Awards. Carhartt Spec Ad The Quiet Confidence of Not Knowing What's Coming I walked into the AAF ND Chapter Awards ceremony this past February with my coworkers from AdShark, a few friends, and a quiet sense of uncertainty. I had only submitted one piece of work that ye