Visual storytelling isn't just about what's on screen — it's about why it's there. Every shot in this film was a decision. But not every decision made the final cut. Like any production, my shotlist was longer than what you'll see in the final video — some moments just didn't serve the story the way I hoped once they were in the edit. That's part of the process. Here's a breakdown of the eight most significant shots that did make it — and the thinking behind each one moments

Making a film alone is equal parts freedom and chaos. You're the director, the cinematographer, the gaffer, the grip, and the editor — all at once, all day, with no one to hand things off to. That was my reality shooting this Carhartt film, and honestly, I wouldn't have had it any other way. The Prep I shot at my old high school in McIntosh, South Dakota — a location I knew would give me the institutional hallways, bathrooms, and working-class spaces the story needed. Before

A film inspired by my mom, performed by my dad, and felt by anyone who's ever been far from home. I had been wanting to make a spec project for a long time — I just didn't know what story to tell. That's the hardest part. You can have all the drive in the world, but without the right story, it doesn't go anywhere. The answer had been close to me the whole time. I had written a paper for a class about my mom's journey as an overseas Filipino teacher and her experience coming t

Some people work thousands of miles from home — this is their story. And somehow, that story ended up on a stage at the Avalon Event Center in Fargo, North Dakota, winning two ADDYs at the American Advertising Awards. Carhartt Spec Ad The Quiet Confidence of Not Knowing What's Coming I walked into the AAF ND Chapter Awards ceremony this past February with my coworkers from AdShark, a few friends, and a quiet sense of uncertainty. I had only submitted one piece of work that ye